Mecanie is a management system for automotive businesses — it controls and automates everything bureaucratic and time-consuming.
Management. Control. Freedom.
Mission
Use technology to bring management and growth to everyone who lives from auto repair.
Vision
Be the largest and most decisive technology and management platform in the auto repair segment.
Calm, intelligent, and secure — honest, peaceful, and friendly. Inspires care and reshapes how customers relate to their own business.
Owners of automotive repair businesses (shops, auto electrical, tires, parts…), typically ages 25–50. Busy entrepreneurs who do everything in the company, want financial success and free time — and are not fans of learning new systems.
People
Hard to find good mechanics and technicians — growth stalls.
Management & profit
They do not know how to earn more while working less; they price wrong and lose money.
Marketing
They attract customers only with flyers and storefronts — foot traffic fades.
After-sales
Weak service and retention — they lose repeat sales to the same customer.
The market only offers “management systems” (work orders, inventory, finance). Mecanie covers the full cycle: growth, after-sales, marketing, production ranking, and commissions — so the customer sees the business in numbers and decides without flying blind.
Emotional benefit: calm and peace of mind → freedom of time and money.
Owner — small shop
45 · São Paulo
15 years in auto repair. Strong on the craft, weak on management. Opened the business from clients he already had.
Goals
Frustrations
Owner — mid-size shop
38 · Belo Horizonte
Mechanical engineer. Opened with a plan; strong on paperwork and administration.
Goals
Frustrations
Shop manager
35 · São Paulo
10 years in the trade. Promoted for dedication; trusted roles in repair and auto electrical shops.
Goals
Frustrations
Admin — owner’s daughter
25 · São Paulo
Runs her father’s shop admin. Brings new ideas that land well, but struggles to prove cost/benefit.
Goals
Frustrations
End customer — fleet
35 · São Paulo
Runs a car rental company. Needs fast, organized maintenance for her fleet.
Goals
Frustrations
Project Overview
Mecanie is a management system for automotive businesses — it controls and automates everything bureaucratic and time-consuming.
© 2023
About Project
Mecanie is an all-in-one management platform designed specifically for automotive businesses (mechanics, dealerships, repair shops). It streamlines operations by automating bureaucratic tasks and providing real-time control over financial, inventory, and customer service processes.
Branding
